SMARTER SELLING . . .
The top six selling questions:
1. What is my home worth?
After inspecting your home, I will compile a list of comparable sales and offer an opinion about its current market value. Through discussion and consultation with you, we will devise a sales strategy and suitable asking price based on fact.
2. Should I sell by auction or normal sale?
This will depend on a several factors such as timeframe, market demand, price expectation and your reason for selling. I can tailor a marketing plan that will get you buyers either way. No two people or properties are the same, so let’s work on a customised approach that suits you.
3. Should I go with the agent who charges the cheapest commission?
As the saying goes ‘you get what you pay for’. Working for the agency that sells the most residential property in the 2478 postcode, you know that we have the credentials in place to secure a sale for you. Some agents may charge less than their competitors, and this may be because that is the only way they can secure new listings. Others may quote a higher than average rate, to which I suggest that you will be paying too much.
While the decision is ultimately yours alone, it is important to also consider who you have a rapport with, and who you believe will do the best job.
4. Do I have to spend money on marketing?
Whilst it is possible to sell quickly and quietly with no advertising, for the vast majority some marketing is necessary. Good quality photography is a must, as is great internet exposure. I offer a fully customisable marketing campaign that can be tailored to your ideals and your budget.
5. Why should I list my property with you?
Put simply, I get results. If you list your property with me you can rest assured that I will find a buyer for your home through hard work, great attention to detail and a determination to get the very best result each and every time. I am part of a strong sales team of six Professionals agents who work closely together to maximise the outcomes for our clients. If I don’t have the buyer for your property, chances are that one of the others will.
6. Should I ‘make over’ my house before sale time?
A substantial makeover is rarely necessary, but I will advise you on what you should and shouldn’t do prior to selling. You don’t need to spend a lot of money to improve the presentation of your home, and outside of a major clean, tidy and declutter, your home might just need a light paint touch up and a mini garden makeover. I can provide guidance on presentation and proven methods to achieve a positive first impression, all of which are key to a successful sale.
THE FOUR WEEK WINDOW
I refuse to sit back and watch a property sit idly on the market for months. If the property is not attracting offers within the first four weeks, then we need to change something so that it does. A clear concise plan of attack is needed so that your property sells in a timely manner.
We have all seen that property that doesn’t sell for ages and we wonder what is wrong with the house, or question if it may be overpriced. The longer a property is on the market, the worse it can be to your sale price because nobody wants the house that nobody wants!
A realistic, properly researched sell price; effective marketing; and a dedicated agent with a high conversion rate and access to a database of potential buyers are all essential ingredients in achieving a sale within the four week window.
It is really easy to get the ball rolling…
If you are happy with what we discuss at our initial meeting, once you have notified me of your decision to sell, I will prepare an Agency Agreement that allows me to act as your agent.
Once you have made the decision to sell, do not delay the process while you are busy preparing the home for sale. Let me get to work on organising things from my end so that everything comes together at the same time. Contracts can take a couple of weeks to prepare and photographers can take time to book in too.
Under the NSW Property Stock and Business agents Act 2002, we cannot show buyers through the property until we hold a copy of the contract of sale, so it is important to get these things ordered ahead of time so we do not miss out on that perfect buyer.
What happens next?
Once you have appointed me as your agent, you can sit back and leave the rest up to me. I will liaise with your solicitor or conveyancer to prepare a contract of sale for your property, book in the photographer and write up an advertisement to dazzle prospective buyers!
You will receive copies of all marketing to ensure you are happy with the end product before we go ‘on the market’. Once we have received the contract from the solicitor we can put up the FOR SALE sign and notify our buyers. We then go ‘live’ on the internet and start the marketing process.
All inspections will be followed up with a phone call, and a written report with buyer feedback will be provided on a weekly basis.
Offers will be submitted formally in writing and once we are happy we have the best offer and you have accepted it, sales advice will be sent to the solicitor to carry out exchange of contracts.
It was our first time to sell a house and purchase another at the same time, which was stressful to have all parties agreed and everything line up. Without Kendall’s communications and negotiating skills along with a lot of patience we could never have done it. We would recommend and use him as an agent every time!Deon & Ikuyo Tsanov – Vendor, 1/14 Coogee Street
We would like to thank Kendall Atkinson for the tireless effort and dedication he showed throughout the sale of our home. Kendall is the ultimate professional and consistently communicated with us via phone, text, email and in person, keeping us informed on prospective purchasers, the current market and ways in which we were able to make our home more saleable. Kendall was also conservative in our marketing spend, maximising our exposure by managing a tight schedule focused around interest from purchasers in our price range.
Kendall is very easy to deal with and displays no pushy sell methods, but rather a practical and fair selling strategy. We are extremely appreciative for the work that Kendall did for us, from organising back to back inspections (to cut down on the house cleans), to working with us for open house times that suited our busy lifestyle. The negotiation was not at all stressful and we trusted Kendall’s process and advice, which ultimately resulted in a pleasing outcome.
We have absolutely no hesitation in recommending Kendall to anyone that is thinking of selling their home. We are extremely happy with the process and the outcome of our house sale.Jamie & Amber - Vendor, 27 Kerr Street
Moving from my beautiful, large family home near Lennox Head was a big decision and a huge wrench for me personally. Kendall understood this, and knew how difficult it would be for me to find something special that I could truly say I liked and was happy to move into. Kendall took the time and consideration to persevere with marketing my home, and ultimately found the perfect buyers with a large family. And for me, he undertook to find something that suited my smaller space needs. Something that I could like but more importantly that I could afford. I can recommend Kendall to any vendor or purchaser who is seeking a dedicated professional approach in their real estate agent.Julieanne Bigg - Vendor, 12 Kellie-Ann Crescent
Kendall maintains his professionalism whilst making the selling process seamless. His attention to detail and industry knowledge are invaluable. I highly recommend Kendall to any potential vendors.Al & Trish Carter – Vendor, 24 Sandstone Crescent